MINI South Africa’s 21st Birthday
To mark 21 epic years of MINI in South Africa, we hit the streets with a throwback social campaign that’s all about those unforgettable millennial moments. Think polyphonic ringtones, drawing that weird “S” logo everywhere (you know the one), old-school flip phones and tracks that instantly teleport you back to your high school glory days. It’s a vibe.
#WhatTheFanta Flavour Search Case Study
Introducing an interactive flavour-guessing campaign for a new limited-edition Fanta formulated to challenge consumers’ tastebuds. We encouraged fans to guess the flavour on digital and social platforms, releasing clues in fun and innovative ways.
To participate, consumers had to buy the new #WhatTheFanta pack and try the fruity mystery flavour. In true Fanta style, we extended the guessing game to Mzansi’s social media playground, and unveiled a brand-new #WhatTheFanta-themed exhibition booth for consumers and content creators to interact with.
Awards: 2022 Gold - New Generation Digital Media Awards, 2022 Silver - Creativepool Annual Awards, 2022 Gold & Bronze - MMA Smarties Awards
